What to Wear for Your Paris Photoshoot: Style Tips + Where to Shop in Paris

Choosing what to wear for your Paris photoshoot plays a huge role in how your images will look and feel. Paris is elegant, timeless and effortlessly stylish — and your outfits should reflect that. The good news? You don’t need to overthink it. With a little planning (and a few great Paris shopping options), you’ll look incredible on camera.

Woman wearing a pink pastel dress posing with her husband at Pont Alexandre during a Paris photoshoot.
portrait of recently engaged couple in Paris

Dress Well, Feel Confident

The most important rule: wear something that fits well and makes you feel confident. When you’re comfortable in your clothes, it shows in your body language, expressions, and connection with the camera. Avoid anything too tight or overly loose, and prioritise clean lines and flattering cuts.

Couple walking hand in hand in Paris, dressed in stylish neutral outfits for a photoshoot, with cobblestone streets and notre dame in the background.

Parisian Style: Elegant, Not Overdone

Paris is one of the few cities where being well dressed always feels appropriate. Flowing dresses, tailored jackets, smart trousers, crisp shirts, and soft knitwear all photograph beautifully against Paris’s architecture. Many clients choose:

  • One smart-casual outfit

  • One slightly more elegant or dressy look

This gives variety while keeping a cohesive, timeless feel.

stylish-couple-at-the-louvre-paris
couple strolling hand in hand on their engagement photoshoot in Paris, France

Coordinate Colours, Don’t Match

If you’re shooting as a couple or family, aim for coordinated tones rather than identical outfits. Neutral colours, soft pastels, muted blues, creams, greys, and earthy shades work beautifully in Paris. Avoid bold logos, strong patterns, or neon colours, which can distract from the emotion in the images.

close up of couple kissing bathed in beautiful light during their couples photoshoot in Paris, France
couples photoshoot at The Louvre, Paris

Choose Fabrics That Move

Light, flowing fabrics such as chiffon, silk, linen, or soft cotton photograph wonderfully, especially outdoors. Movement adds life to your images — whether it’s a dress catching the breeze or a scarf adding texture and depth.

Couple in light, breathable summer outfits strolling near the Louvre, Paris
Couple in light, breathable summer outfits strolling near the Seine, Paris

Dress for the Season

  • Spring & Summer: light dresses, breathable fabrics, pastel tones

  • Autumn: layers, warm textures, boots, rich colours

  • Winter: coats, scarves, knits, and classic Parisian layers

Always check the weather forecast — Paris can be unpredictable.

Shoes Matter (But Comfort Comes First)

Stylish shoes elevate your look, but Paris streets mean cobblestones and walking between locations. Bring a comfortable pair to walk in and change shoes when we start shooting — this is extremely common and highly recommended.

stylish family autumn photoshoot in Paris
stylish family dressed in warm tones for their Paris photoshoot with Ian Holmes

Where to Shop for Your Paris Photoshoot Outfit

If you haven’t found the perfect outfit before arriving, Paris is an incredible place to shop.

Ready-to-Wear Shopping

Paris offers endless options, from high-end fashion houses to elegant, affordable boutiques. Areas like Le Marais, Saint-Germain-des-Prés, and the Left Bank are ideal for finding stylish dresses, jackets, and accessories that suit a Paris photoshoot perfectly.

For a one-stop shopping experience, Galeries Lafayette and Printemps are two iconic Paris department stores offering everything from designer fashion to elegant accessories — perfect for finding a last-minute photoshoot outfit.
Galleries Lafayette
40, Bd Haussmann, 75009 Paris
Printemps 
64, Bd Haussmann, 75009 Paris

Dress Rental Options

For clients who want a high-fashion look without purchasing a full outfit, dress rental services in Paris can be a fantastic option — especially for engagement or anniversary sessions. Flowing dresses photograph beautifully and create a luxury feel.
I can recommend:
Une Robe Un Soir (gowns and tuxedos)
Maison Lou (gowns)

Last-Minute Styling Help

If you’re unsure, don’t worry — many clients finalise outfits after arrival. I’m always happy to offer guidance before your session to make sure everything works well together and suits the Paris locations we’ll be using.

Paris and a photoshoot - what better excuse to hit the shops and treat yourselves!

stylish groom with a vintage car in Paris, France
Ian Holmes, stylish Parisian photographer

Final Advice

The best outfits are timeless, elegant, and true to you. Paris provides the backdrop — your confidence and connection bring the photos to life. With the right styling and a relaxed approach, your Paris photoshoot will feel natural, effortless, and unforgettable.

To make planning your outfits even easier, download my free Paris Photoshoot Outfit Checklist here to ensure you bring everything you need for a perfect shoot.

If you’re dreaming of a relaxed, beautifully styled photoshoot in Paris, I’d love to help you plan it — just get in touch via my contact page.

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A Pre-Wedding Photoshoot in Paris

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How to plan a perfect proposal in Paris